PriceWaterhouseCoopers Spring Technology Forecast (Part 2)

This post continues the review and summarization of PwC's Spring Technology Forecast, focused on the Semantic Web.

The second featured article is Making Semantic Web connections. It discusses the business value of using Linked Data, and includes interesting information from a CEO survey about information gaps (and how the Semantic Web can address these gaps). The article argues that to get adequate information, the business must better utilize its own internal data, as well as data from external sources (such as information from members of the business' ecosystem or the Web). This is depicted in the following two figures from the article ...

I also want to include some quotes from the article - especially since they support what I said in an earlier blog from my days at Microsoft, Question on what "policy-based business" means ... :-)

• Data aren’t created in a vacuum. Data are created or acquired as part of the business processes that define an enterprise. And business processes are driven by the enterprise business model and business strategy, goals, and objectives. These are expressed in natural language, which can be descriptive and persuasive but also can create ambiguities. The nomenclature comprising
• ... the natural language used to describe the business, to design and execute business processes, and to define data elements is often left out of enterprise discussions of performance management and performance improvement.
• ... ontologies can become a vehicle for the deeper collaboration that needs to occur between business units and IT departments. In fact, the success of Linked Data within a business context will depend on the involvement of the business units. The people in the business units are the best people to describe the domain ontology they’re responsible for.
• Traditional integration methods manage the data problem one piece at a time. It is expensive, prone to error, and doesn’t scale. Metadata management gets companies partway there by exploring the definitions, but it still doesn’t reach the level of shared semantics defined in the context of the extended virtual enterprise. Linked Data offers the most value. It creates a context that allows companies to compare their semantics, to decide where to agree on semantics, and to select where to retain distinctive semantics because it creates competitive advantage.
  

As in my last post, I want to reinforce the message and include a quote from one of the interviews. This one comes from Uche Ogbuji of Zepheira ... "... it’s not a matter of top down. It’s modeling from the bottom up. The method is that you want to record as much agreement as you can. You also record the disagreements, but you let them go as long as they’re recorded. You don’t try to hammer them down. In traditional modeling, global consistency of the model is paramount. The semantic technology idea turns that completely on its head, and basically the idea is that global consistency would be great. Everyone would love that, but the reality is that there’s not even global consistency in what people are carrying around in their brains, so there’s no way that that’s going to reflect into the computer. You’re always going to have difficulties and mismatches, and, again, it will turn into a war, because people will realize the political weight of the decisions that are being made. There’s no scope for disagreement in the traditional top-down model. With the bottom-up modeling approach you still have the disagreements, but what you do is you record them."

And, yes, I did say something similar to this in an earlier post on Semantic Web and Business. (Thumbs up :-)